search query: @author Naughton, K. / total: 4
reference: 4 / 4
« previous | next »
| Author: | Naughton, K. Vlasic, B. |
| Title: | The nostalgia boom |
| Journal: | Business Week
1998 : MAR, VOL. 3554:884, p. 50-54 |
| Index terms: | MARKETING BRANDS PRODUCTS |
| Language: | eng |
| Abstract: | Old is new again, from Volkswagen bugs to Burma Shave. A lot of people are yearning for the good old days. That is what the marketers are giving them. |
« previous | next »
SCIMA