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| Author: | Lockau, I. Barth, K. |
| Title: | Hürdenlauf beim Global-Account-Marketing: Globalisierung. |
| Journal: | Absatzwirtschaft
1998 : JUL, p. 82-85 |
| Index terms: | MARKETING MANAGEMENT MARKETING CONCEPT GLOBALIZATION PRICING COMMUNICATION SURVEYS |
| Language: | ger |
| Abstract: |
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