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| Author: | Skiera, B. Spann, M. |
| Title: | Gewinnmaximale zeitliche Preisdifferenzierung für Dienstleistungen |
| Journal: | Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:7, p. 703-717 |
| Index terms: | PRICES PRICE POLICY PUBLIC SERVICES PROFITABILITY |
| Language: | ger |
| Abstract: | We analyze profit-maximizing prices for non-storable goods such as services in situations of interdependent demand across time periods. Thereby, we extend the findings of the "peak-load pricing"-literature into two directions. First, we do not only state the conditions for profit maximizing prices, but develop a procedure to determine them. Second, we state conditions for profit maximizing prices as well as a procedure to determine them in situations of fixed capacity. Additionally, we show why "peak-load pricing" yields to better results than the "Niehans-rule". The structure of the optimal prices are analyzed by the help of numerical examples. They show that prices in the peak-period very often substantially surpass prices in the off-peak. We conclude with some hints on suboptimal prices in various industries. |
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