search query: @author Tom, G. / total: 4
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| Author: | Tom, G. |
| Title: | Consumer demand for counterfeit goods |
| Journal: | Psychology and Marketing
1998 : AUG, VOL. 15:5, p. 405-422 |
| Index terms: | CONSUMER DEMAND MARKETING PSYCHOLOGY |
| Language: | eng |
| Abstract: | Research on counterfeiting has focused on the supply side, with scant attention to consumer demand for counterfeit goods. Anticounterfeiting efforts would benefit from the identification of the segments of consumer counterfeiting accomplices, consumers who knowingly purchase counterfeit products. This article reports on three studies, conducted at flea markets and malls, that attempted to identify consumer accomplices. Implications for marketing practitioners are discussed in the present article. |
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