search query: @author Laric, M. V. / total: 4
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Author: | Laric, M. V. Sarel, D. |
Title: | Consumer (mis-) perceptions and usage of third party certification marks, 1972 and 1980 : did public policy have an impact? |
Journal: | Journal of Marketing
1981 : SUM, VOL. 45:3, p. 135-142 |
Index terms: | USA CONSUMER INFORMATION CONSUMER PROTECTION |
Language: | eng |
Abstract: |
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