search query: @author Curtis, C. / total: 4
reference: 1 / 4
« previous | next »
| Author: | Curtis, C. |
| Title: | Satisfy customers while speeding R&D and staying profitable |
| Journal: | Research Technology Management
1998 : SEP-OCT, VOL. 41:5, p. 23-27 |
| Index terms: | R&D CUSTOMERS PROFITABILITY |
| Language: | eng |
| Abstract: | Studies of innovation management effectiveness pinpoint specific practices that will allow companies to increase customer satisfaction and pursue a strategy of speedy R&D -- without compromising profitability. The two practices that accomplish this end, when used moderately (although not universally), are Quality Function Deployment for project selection and Stage-Gate Tracking for controlling development. Companies that use Internal Rate of Return as a criterion for project selection have also been found to be more profitable. |
« previous | next »
SCIMA