search query: @author Athanassiou, N. / total: 4
reference: 4 / 4
« previous | next »
| Author: | Samiee, S. Athanassiou, N. |
| Title: | International strategy research: cross-cultural methodology implications |
| Journal: | Journal of Business Research
1998 : OCT, VOL. 43:2, p. 79-96 |
| Index terms: | INTERNATIONAL STRATEGY RESEARCH |
| Language: | eng |
| Abstract: | This methodological assessment of international strategic management (ISM) research is based on a review of key scholarly journals. The objectives of the analyses that follow are to offer an overview of research methodologies used in ISM studies, to assess the extent to which cross-cultural research issues and techniques are observed in the ISM literature, and to make recommendations for future research efforts. It is evident from this review that greater attention to cross-cultural/national methodology considerations is necessary even in single nation studies of ISM. |
« previous | next »
SCIMA