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Author: | Ryan, C. Garland, R. |
Title: | The use of a specific non-response option on Likert type scales |
Journal: | Tourism Management
1999 : FEB, VOL. 20:1, p. 107-113 |
Index terms: | Tourism Attitudes Measurement Research |
Freeterms: | Likert scales Perceptions |
Language: | eng |
Abstract: | This paper argues that the use of non-response options in questionnaires relating to attitudinal research offers various advantages. Various pieces of past research by the author are presented where patterns of non-response are analyzed. In each case it is found that the existence of the non-response option offered some neew insight. |
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