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| Author: | Dwyer, R. F. Evans, J. R. |
| Title: | A branch and bound algorithm for the list selection problem in direct mail advertising. |
| Journal: | Management Science
1981 : JUN, VOL. 27:6, p. 658-667 |
| Index terms: | DIRECT MAIL INTEGER PROGRAMMING MEDIA SELECTION |
| Language: | eng |
| Abstract: |
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