search query: @author Gallacher, J. / total: 4
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| Author: | Gallacher, J. |
| Title: | Playing your cards right. |
| Journal: | Airline Business
1999 : AUG, VOL. 15:8, p. 46-50 |
| Index terms: | Airlines Alliances Joint business ventures Marketing |
| Language: | eng |
| Abstract: | The author writes in his report concerning airline marketing: " Frequent flier co-operation is reaching new levels of sophistication within the global alliances, threatening to leave others put in the cold." |
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