search query: @author Gallacher, J. / total: 4
reference: 2 / 4
Author: | Gallacher, J. |
Title: | Playing your cards right. |
Journal: | Airline Business
1999 : AUG, VOL. 15:8, p. 46-50 |
Index terms: | Airlines Alliances Joint business ventures Marketing |
Language: | eng |
Abstract: | The author writes in his report concerning airline marketing: " Frequent flier co-operation is reaching new levels of sophistication within the global alliances, threatening to leave others put in the cold." |
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