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| Author: | Goldberg, M. E. Gorn, G. J. Gibson, W. |
| Title: | TV messages for snack and breakfast foods: do they influence children's preferences? |
| Journal: | Journal of Consumer Research
1978 : 2 SEP VOL.5 p.73-81 |
| Index terms: | TELEVISION ADVERTISING BRAND LOYALTY FOOD |
| Language: | eng |
| Abstract: |
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