search query: @author Siskos, Y. / total: 4
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| Author: | Matsatsinis, N. Siskos, Y. |
| Title: | MARKEX: an intelligent decision support system for product development decisions |
| Journal: | European Journal of Operational Research
1999 : MAR 1, VOL. 113:2, p. 336-354 |
| Index terms: | OPERATIONAL RESEARCH PRODUCT DEVELOPMENT DECISION SUPPORT SYSTEMS |
| Language: | eng |
| Abstract: | A new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. |
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