search query: @author Naughton, K. / total: 4
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| Author: | Kerwin, K. Naughton, K. |
| Title: | Remaking Ford |
| Journal: | Business Week
1999 : OCT. 11, VOL. 3634:964, p. 48-58 |
| Index terms: | Industries Cars Companies Brands Future USA Europe |
| Language: | eng |
| Abstract: | This article deals with the Ford, the world's most profitable carmaker. CEO J. Nasser is nevertheless off a jackrabbit start in his quest to transform the industrial giant into a consumer-oriented company. |
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