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| Author: | Tse, A. C. B. |
| Title: | Comparing the response rate, response speed and response quality of two methods of sending questionnaires: E-mail vs. mail |
| Journal: | Journal of the Market Research Society
1998 : OCT, VOL. 40:4, p. 353-361 |
| Index terms: | Asia Market research Response rate Quality Methodology Internet |
| Freeterms: | E-mail Postal service Questionnaires |
| Language: | eng |
| Abstract: | This study investigates the response rate, response speed, and response quality of e-mail surveys in comparison with mail surveys and looks into the relative advantages and disadvantages of the two methods. The results of the study show that e-mail yields faster returns than mail. The level of reply quality is about the same for the two methods. The response rate for e-mail is lower than mail. However, if one takes into account the low popularity of e-mail usage in Hong Kong, e-mail actually produces acceptable response rate at lower cost per returned questionnaire than mail. |
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