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| Author: | Kalra, A. |
| Title: | Response to competitive entry: a rationale for delayed defensive reaction |
| Journal: | Marketing Science
1998 : VOL. 17:4, p. 380-405 |
| Index terms: | COMPETITION ENTRY CONDITIONS COMPANIES |
| Language: | eng |
| Abstract: | In this paper the authors propose a conceptual framework for understanding differences in the magnitude and timing of incumbents' responses to competitive entries. They consider a model in which a monopolist incumbent firm faces competitive entry. The incumbent firm knows the true quality of the entrant with certainty. Although consumers are aware of the incumbent's product quality through their prior experience, they are initially uncertain of the entrant's product quality. |
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