search query: @author Grimm, C. M. / total: 4
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| Author: | Ferrier, W. J. Smith, K. G. Grimm, C. M. |
| Title: | The role of competitive action in market share erosion and industry dethronement: A study of industry leaders and challengers |
| Journal: | Academy of Management Journal
1999 : AUG, VOL. 42:4, p. 372-388 |
| Index terms: | MARKET SHARE COMPETITION INDUSTRIES |
| Language: | eng |
| Abstract: | This study examines market share erosion and dethronement of market leaders. Leaders are more likely to experience market share erosion and dethronement when, relative to industry challengers, they are les competitively agressive, and carry out competitive actions more slowly. |
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