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| Author: | Tigert, D. Farivar, B. |
| Title: | The bass new product growth model : a sensitivity analysis for a high technology product. |
| Journal: | Journal of Marketing
1981 : Fall, Vol. 45:4, p. 81-90 |
| Index terms: | PRODUCT LIFE CYCLE NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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