search query: @author Jones, W. H. / total: 4
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Author: | Jones, W. H. Linda, G. |
Title: | Multiple criteria effects in a mail survey experiment. |
Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.280-284 |
Index terms: | CONSUMER ATTITUDES MAIL SURVEYS |
Language: | eng |
Abstract: |
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