search query: @author Schiffman, L. G. / total: 4
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| Author: | Dillon, W. R. Goldstein, M. Schiffman, L. G. |
| Title: | Appropriateness of linear discriminant and multinomial classification analysis in marketing research. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.103-112 |
| Index terms: | MARKET RESEARCH METHOD STUDY |
| Language: | eng |
| Abstract: |
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