search query: @author Viswanathan, M. / total: 4
reference: 3 / 4
| Author: | Viswanathan, M. Johnson, M. D. Sudman, S. |
| Title: | Understanding consumer usage of product magnitudes through sorting tasks |
| Journal: | Psychology & Marketing
1999 : DEC, VOL. 16:8, p. 643-657 |
| Index terms: | MARKETING CONSUMER BEHAVIOUR DECISION MAKING PRODUCTS |
| Language: | eng |
| Abstract: | Magnitudes describing product attributes are basic elements used in decision making. A first step in developing and evaluating methodologies to examine this issue, a sorting task methodolgy is introduced to study the problem. Hypotheses were generated to address important theoretical issues relating to how consumers use magnitudes describing product attributes and tested in two studies. |
SCIMA