search query: @author Bush, V. D. / total: 4
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| Author: | Bush, V. D. Venable, B. T. Bush, A. J. |
| Title: | Ethics and marketing on the Internet: Practitioners' perceptions of societal, industry and company concerns |
| Journal: | Journal of Business Ethics
2000 : FEB, VOL. 23:3, P. 237-248 |
| Index terms: | MARKETING INTERNET COMMUNICATION ETHICS |
| Language: | eng |
| Abstract: | Little attention has been given to the business community's perceptions of ethicality of the Internet. A sample of marketing executives was surveyed regarding their perceptions of regulation of the Internet, the potential ethical issues via Internet marketing facing their industry, the role of ethics and Internet marketing in their organization. |
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