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| Author: | Oliver, R.W. Rust, R. T. Varki, S. |
| Title: | Marketing en tiempo real. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.8-15 |
| Index terms: | RELATIONSHIP MARKETING CREATIVITY CONSUMER SATISFACTION |
| Language: | spa |
| Abstract: |
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