search query: @author Keim, G. / total: 4
reference: 3 / 4
Author: | Keim, G. Zeithaml, V. |
Title: | Improving the return on advocacy advertising. |
Journal: | Financial Executive
1981 : VOL. 49:11, p. 40-42, 44 |
Index terms: | ADVERTISING CORPORATE IMAGE PUBLIC RELATIONS |
Language: | eng |
Abstract: |
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