search query: @author Huddleston, P. / total: 4
reference: 2 / 4
| Author: | Good, L.K. Huddleston, P. Stoel, L. |
| Title: | Consumer ethnocentrism, product necessity and quality perceptions of Russian consumers |
| Journal: | International Review of Retail, Distribution and Consumer Research
2000 : APR, VOL. 10:2, p. 167-181 |
| Index terms: | Consumer behaviour Product attributes Product quality Russia |
| Language: | eng |
| Abstract: | The purpose of this research is to determine if perceived product quality of products differs based on country of origin, product necessity and consumer ethnocentric tendency. The authors conclude that Russian consumers do perceive differences in product quality based on country of origin and product necessity, but that consumer ethnocentrism does not have an effect on perceived product quality. |
SCIMA