search query: @author Ghauri, P. / total: 4
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| Author: | Harris, S. Ghauri, P. |
| Title: | Strategy formation by business leaders: exploring the influence of national values |
| Journal: | European Journal of Marketing
2000 : VOL. 34:1/2, p. 126-142 |
| Index terms: | STRATEGY INFORMATION VALUATION |
| Language: | eng |
| Abstract: | The internationalization of small and medium-sized businesses typically involves negotiation, agreement and exchange between business leaders from different national cultural values and traditions. The paper explores whether, and how, national values affect the strategic aims of business leaders, the content of their strategic deliberations, and the processes they follow to develop those ways of thinking into enacted strategies. |
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