search query: @author Mabert, V. / total: 4
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| Author: | Swink, M. Mabert, V. |
| Title: | Product development partnerships: balancing the needs of OEMs and suppliers |
| Journal: | Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 59-68 |
| Index terms: | ECONOMICS PRODUCT DEVELOPMENT SUPPLIERS |
| Language: | eng |
| Abstract: | Globalization and technology are deepening the need for manufacturers and suppliers to become long-term partners in creating products. But what is the right mixture for success? A key reason why partners are struggling with new levels of interaction is that they often have conflicting needs and objectives. Managers need a clear understanding of these conflicts. Two questions are critical. What motivations of OEMs and suppliers create communication barriers? How should firms manage their own changing roles and needs as well as those of their key suppliers in NDP partnerships? |
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