search query: @author Handfield, R. / total: 4
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| Author: | Pagell, M. Melnyk, S. Handfield, R. |
| Title: | Do trade-offs exist in operations strategy? Insights from the stamping die industry |
| Journal: | Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 69-77 |
| Index terms: | ECONOMICS STRATEGY MARKET SEGMENTATION |
| Language: | eng |
| Abstract: | Must firms compete on all dimensions of value simultaneously? Or can managers "pick and choose" among market segments and deploy a variety of strategies to meet customer needs? One of the basic concepts underlying operations strategy is that of the trade-off. Since the early days of this field, researchers have focused on the "inherent" trade-offs present between the various elements of value. The authors show that while simultaneity may exist at operational levels, trade-offs exist at strategic levels. |
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