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| Author: | McLoughlin, D. Horan, C. |
| Title: | Business marketing: perspectives from the markets-as- networks approach |
| Journal: | Industrial Marketing Management
2000 : JUL, VOL. 29:4, p. 285-292 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT NETWORKS |
| Language: | eng |
| Abstract: | To academics the ideas of the Markets-as-Networks tradition have always seemed to be attractive and engaging. These frameworks have also yielded a positive response from the post-experience students in particular. Invariably their response is "...this is exactly how it happens in my business..." However, some practitioners view the Markets-as-Networks literature as difficult and inaccessible. |
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