search query: @freeterm Interfaces / total: 4
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| Author: | Lim, K.H. Benbasat, I. |
| Title: | The effect of multimedia on perceived equivocality and perceived usefulness of information systems |
| Journal: | MIS Quarterly
2000 : SEP, VOL. 24:3, p. 449-471 |
| Index terms: | Information systems Communication Software End-users Models |
| Freeterms: | Multimedia Interfaces |
| Language: | eng |
| Abstract: | With the advent of multimedia and Intranet technologies, managers and information systems designers face a new challenge: How to capture and present information using variety of representation formats, that is, text, graphics, audio, video, and animations so that members of an organization can make better sense out of the information available. In this study, a task-representation fit model is developed to generate several predictions about the potential of multimedia to alleviate the limitations of text-based information in the context of individual decision makers utilizing organizational data and test them in a laboratory experiment. Results support the task-representation fit relationships predicted. |
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