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| Author: | Campo, K. Gijsbrechts, E. Nisol, P. |
| Title: | Towards understanding consumer response to stock-outs |
| Journal: | Journal of Retailing
2000 : SUMMER, VOL. 76:2, p. 219-242 |
| Index terms: | CONSUMERS STOCKS MANUFACTURING |
| Language: | eng |
| Abstract: | Manufacturers as well as retailers can suffer important losses as a result of stock-outs. The magnitude of these losses depends on specific consumer reactions, which have been founds to vary with product, consumer, and situation factors. This paper presents a conceptual framework that integrated the major determinants of consumer reactions to stock-outs. The theoretical relationships provide explanations for the marked differences in stock-out effects observed in previous studies. |
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