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Author:Miller, T. W.
Dickson, P. R.
Title:On-line market research
Journal:International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 139-167
Index terms:Internet
Market research
Innovation
Electronic commerce
Consumer behaviour
New products
Language:eng
Abstract:The article focuses upon innovation and issues in on-line market research. It reviews technologies and methods of on-line research and points to varous methodological and ethical issues.
SCIMA record nr: 220599
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