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Author:Piacentini, M.
Hibbert, S.
Al-Dajani, H.
Title:Diversity in deprivation: exploring the grocery shopping behaviour of disadvantaged consumers
Journal:International Review of Retail, Distribution and Consumer Research
2001 : APR, VOL. 11:2, p. 141-158
Index terms:SHOPPING
SCOTLAND
Freeterms:DISADVANTAGED CONSUMERS
SOCIAL EXCLUSION
Language:eng
Abstract:The purpose of this research is to contribute to the understanding of the grocery shopping behaviour of disadvantaged consumers. The research was conducted with a sample of consumers living in a deprived residental in Scotland. While the participants were mainly characterized as "economic shoppers", they were heavily dependent on the local convenience stores, due, mainly, to the financial and mobility restrictions they faced. The experience of "social exclusion" was not homogenous within the sample, varying with other aspects of disadvantage, including social support networks, illness, age, family situation and mobility.
SCIMA record nr: 220976
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