search query: @author Lambert, D.M. / total: 4
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| Author: | Lambert, D.M. Burduroglu, R. |
| Title: | Measuring and selling the value of logistics |
| Journal: | International Journal of Logistics Management
2000 : VOL. 11:1, p. 1-17 |
| Index terms: | LOGISTICS MEASUREMENT SELLING VALUE ADDED |
| Language: | eng |
| Abstract: | In order to receive adequate rewards for the firm's innovations and performance in logistics, managers have to measure and sell the value that is being provided to customers. Value, once determined, must be sold to customers and also to top management within the firm. While customer satisfaction and customer value-added (CVA) may lead to the achievement of higher shareholder value, the specific connection to changes in value for the customer or the supplier are typically not made. The other measures focus on the mesurement of value in financial terms. |
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