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| Author: | Jiang, J.J. Zhong, M. Klein, G. |
| Title: | Marketing category forecasting: an alternative of BVAR - artificial neural networks |
| Journal: | Decision Sciences
2000 : FALL, VOL. 31:4, p. 789-812 |
| Index terms: | ARTIFICIAL INTELLIGENCE BRANDS FORECASTING STATISTICS |
| Language: | eng |
| Abstract: | The authors examine scanner data sets for three brand categories and examine properties associated with many time series forecasting methods. Many violations are found with respect to linearity, normality, autocorrelation, and heteroscedasticity. With this in mind they compare the forecasting ability of neural networks that require no assumptions to two of the more robust time series techniques. |
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