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| Author: | Ulaga, W. |
| Title: | Customer value in business markets: an agenda for inquiry |
| Journal: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 315-319 |
| Index terms: | CUSTOMER RELATIONS INDUSTRIAL MARKETING |
| Freeterms: | VALUE CREATION |
| Language: | eng |
| Abstract: | The purpose of this article is to introduce the reader to the different articles included in this special issue of Industrial Marketing Management on customer value in business markets. |
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