search query: @author Welch, D.E. / total: 4
reference: 4 / 4
« previous | next »
Author: | Petersen, B. Welch, D.E. Stephenson Welch, L. |
Title: | Creating meaningful switching options in international operations |
Journal: | Long Range Planning
2000 : OCT, VOL. 33:5, p. 688-705 |
Index terms: | INTERNATIONAL CO-OPERATION STRATEGIC PLANNING |
Freeterms: | SWITCHING OPTIONS |
Language: | eng |
Abstract: | By entering foreign markets through the use of local operators or intermediaries, such as licensees and distributors, companies can reduce their risk exposure and the resource demands of internationalisation. However, at a later stage, the entrant firms may want to shift to a higher control mode - perhaps a sales or production subsidiary. A difficult question, therefore, is how a company can create meaningful strategic achievement of strategic options so as to facilitate a subsequent shift. In this article, issues surrounding the achievement of strategic flexibility in operation mode use are examined. |
« previous | next »
SCIMA