search query: @freeterm professional services / total: 4
reference: 3 / 4
Author: | Harris, L.C. |
Title: | Getting professionals to plan: pressures, obstacles and tactical responses |
Journal: | Long Range Planning
2000 : DEC, VOL. 33:6, p. 849-877 |
Index terms: | PROFESSIONAL MARKETING |
Freeterms: | MARKETING PLANNING PROFESSIONAL SERVICES |
Language: | eng |
Abstract: | In order to understand change in professional services, an in-depth survey was conducted covering 25 legal firms an 25 accountancy firms. This survey looked at three aspects: the pressure to conduct strategic marketing planning; the obstacles to such planning; and the tactical responses to these obstacles. |
SCIMA