search query: @freeterm STRATEGIC RENEWAL / total: 4
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| Author: | Smits, H.N. Groeneveld, J.M. |
| Title: | Reflections on strategic renewal at Rabobank: a CEO perspective |
| Journal: | Long Range Planning
2001 : APR, VOL. 34:2, p. 249-258 |
| Index terms: | BANKING CHIEF EXECUTIVE OFFICERS |
| Freeterms: | STRATEGIC RENEWAL |
| Language: | eng |
| Abstract: | First, the main characteristics of the co-operative Rabobank will be sketched, as the structure, position and identity largely determine the character of its strategic renewal processes. Subsequently, the authors will provide some examples of how Rabobank deals with innovation processes either in response to or in anticipation of changes in the external environment. The role of the management is highlighted as well. The topics concern internationalisation, technological developments and e-commerce, and the changing needs and behaviour of consumers. Finally, the philosophy behind Rabobank's policy to stimulate and use the creativity of employees is discussed. |
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