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| Author: | Adner, R. Levinthal, D. |
| Title: | Demand heterogeneity and technology evolution: implications for product and process innovation |
| Journal: | Management Science
2001 : MAY, VOL. 47:5, p. 611-628 |
| Index terms: | DEMAND INNOVATION TECHNOLOGY |
| Language: | eng |
| Abstract: | The evolution of technology has been a central issue in the strategy and organizations literature. The authors present a demand-based view of technology evolution that is focused on the interaction between technology development and the demand environment in which the technology is ultimately evaluated. They develop a formal computer simulation model that explicitly considers the influence of heterogenity in market demand - the presence of consumers with different needs and requirements - on firms' innovation choices. |
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