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Author:Johnstone, K. M.
Bedard, J. C.
Title:Engagement planning, bid pricing, and client response in the market for initial attest engagements
Journal:Accounting Review
2001 : APR, VOL. 76:2, p. 199-220
Index terms:Contracts
Tender offers
Risk analysis
Auditing
Freeterms:Audit planning
Bid pricing
Risk evaluation
Risk adaption
Language:eng
Abstract:This study examines how client rist factors and the provision of additional services affect engagement planning and bid pricing for a set of initial engagement proposals that a single firm submitted to its prospective clients in 1997-1998. Results reveal a relatively small fee premium for additional services clients across all bids, byt analysis of accepted vs. rejected bids implies that this premium is bid away in the market.
SCIMA record nr: 221802
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