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| Author: | Baldauf, A. Dockner, E. Reisinger, H. |
| Title: | The effects of long-term debt on a firm's new product pricing policy in duopolistic markets |
| Journal: | Journal of Business Research
2000 : NOV, VOL. 50:2, p. 201-208 |
| Index terms: | DEBT PRODUCT POLICY DUOPOLY |
| Language: | eng |
| Abstract: | While many marketing models ignore the influence of financial variables on a firm's marketing strategy, this article explores the effect of debt on the profit maximizing price for a new product. The authors assume a duopolistic market structure in which two firms produce a heterogeneous new consumer durable that is sold over two different periods. Firms know market demand in the first period with certainty, while demand in the second period is uncertain. |
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