search query: @author O'Connor, G. C. / total: 4
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| Author: | O'Connor, G. C. Veryzer, R. W. |
| Title: | The nature of market visioning for technology-based radical innovation |
| Journal: | Journal of Product Innovation Management
2001 : JUL, VOL. 18:4, p. 231-246 |
| Index terms: | TECHNOLOGICAL INNOVATION TECHNOLOGY INNOVATION MARKETS |
| Language: | eng |
| Abstract: | The ability to link advanced technologies to market opportunities is a crucial aspect of radical innovation. When markets do not yet exist, it is difficult to persevere, given organizational pressures for immediate profit. To study this problem, eleven radical innovation projects are examined in nine large, mature organizations in a real-time field setting. From results that are qualitative in nature, following themes emerge: vision is built and sustained through a variety of mechanisms that may operate in combination or serially; there are a number of roles that individuals play in creating and evangelising a vision through an organization; there exist a few tools and methods for aiding in developing visions that are not dependent strictly on individual initiative. |
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