search query: @author Dickson, P.R. / total: 4
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| Author: | Dickson, P.R. Malter, A.J. |
| Title: | The effect of individual learning on competitive decision-making and firm performance |
| Journal: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 99-117 |
| Index terms: | COMPANY PERFORMANCE DECISION MAKING GROUP DECISION MAKING INDIVIDUAL BEHAVIOUR LEARNING MARKETING STRATEGY |
| Language: | eng |
| Abstract: | This study examines the effect of individual differences in learning ability and other personal characteristics on group competitive thinking and dynamic marketing decision-making. The learning ability of the "best" member of management teams was found to be the most closely related to firm performance. |
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