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| Author: | Weiner, B. |
| Title: | Attributional thoughts about consumer behavior |
| Journal: | Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 382-387 |
| Index terms: | CONSUMER BEHAVIOUR PSYCHOLOGY |
| Freeterms: | ATTRIBUTION THEORY |
| Language: | eng |
| Abstract: | Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: 1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and 2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. |
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