search query: @author Luxner, L. / total: 4
reference: 3 / 4
| Author: | Luxner, L. |
| Title: | Retosa's recipe for success |
| Journal: | African Business
2001 : 266, p. 44-45 |
| Index terms: | AFRICA SOUTH AFRICA TOURISM |
| Language: | eng |
| Abstract: | Southern Africa has taken a leaf from the Caribbean tourism success book and set up its own multinational tourism body, Retosa. The author has been finding out how effective the body has become. Established in 1997, Retosa is the official tourism body of the Southern Africa Development Community. Retosa's representative in New York, BCA Communications, handled all media and public relations functions in the United States. One of Retosa's long-term objectives is to promote so-called 'peace parks' that straddle international boundaries. In addition, Retosa is working to have visa requirements eliminated for nationals of 12 countries effective Dec. 31 2001. |
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