search query: @author Schiffman, L. G. / total: 4
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| Author: | Sherman, E. Schiffman, L. G. Mathur, A. |
| Title: | The influence of gender on the new-age elderly's consumption orientation |
| Journal: | Psychology & Marketing
2001 : OCT, VOL. 18:10, p. 1073-1089 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMPTION PSYCHOLOGY GENDER |
| Language: | eng |
| Abstract: | Some fresh insights on the richness of cognitive age, as it is implicitly embodied as part of the conceptual and operational definition of the New-Age Elderly, are offered. The influence of gender on older consumers' consumption orientations is explored. |
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