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| Author: | Nielsen, B. B. |
| Title: | Manuals for Environmental Dialogue |
| Journal: | Corporate Environmental Strategy
2001 : VOL. 8:3, p. 217-222 |
| Index terms: | ENVIRONMENT STAKEHOLDERS MANAGEMENT |
| Language: | eng |
| Abstract: | One of the essential factors in enhancing the motivation of companies for increasing environmental efforts is to improve their ability to conduct a positive dialogue on environmental issues with clients and other stakeholders. But until now many companies have been focusing on putting their own house in order, and expecting that the marketing impact would more or less come of its own. The opportunity for companies gaining competitive advantage from environmental management systems and other pollution prevention activities increasingly depends on the ability to communicate attitudes and performance to the stakeholders. This article focuses on tools for improving environmental communications on environmental issues with different groups of stakeholders. |
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