search query: @author Björk, P. / total: 4
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| Author: | Björk, P. |
| Title: | Marknadsrymd - en plattform för relationsmarknadsföring? (Marketspace - a relationship marketing platform? Summary) |
| Journal: | Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2002 : VOL. 55:1, p. 51-59, 70 |
| Index terms: | Relationship marketing Market theory |
| Language: | eng |
| Abstract: | Successful companies of today have to master a total market area composed of a marketplace and a market space. The results of the study indicates that the potential of transaction marketing found in a market space is used whereas the opportunities of relationship marketing are hardly recognized. |
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