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| Author: | Chetty, S. Patterson, A. |
| Title: | Developing internationalization capability through industry groups: the experience of a telecommunications joint action group |
| Journal: | Journal of Strategic Marketing
2002 : MAR, VOL. 10:1, p. 69-89 |
| Index terms: | GROUPS INTERNATIONALIZATION NETWORKS TELECOMMUNICATIONS INDUSTRY NEW ZEALAND |
| Language: | eng |
| Abstract: | This paper is based on Telecommunications Exporters of New Zealand (TENZ), which is a collaborative group, known as a joint action group, that was formed in order to increase telecommunications exports from New Zealand. The initiative to form TENZ was taken by Trade New Zealand, which is a government-funded export promotion organization, that then acted as a network catalyst. Using the business network perspective and resource-based view of networks, five propositions are developed and tested. |
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