search query: @author Magretta, J. / total: 4
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| Author: | Magretta, J. |
| Title: | Why business models matter |
| Journal: | Harvard Business Review
2002 : MAY, VOL. 80:5, p. 86-92 |
| Index terms: | Competitive advantage Corporate strategy Entrepreneurship Financial planning Planning Models |
| Language: | eng |
| Abstract: | "Business model" was one of the great buzzwords of the Internet boom. A company didn't need a strategy, a special competence, or even any customers - all it needed was a web-based business model that promised wild profits in some distant, ill-defined future. Many people -investors, entrepreneurs, and executives alike - fell for the fantasy and got burned. Business models describe, as a system, how the pieces of a business fit together. A good business model begins with an insight into human motivations and ends in a rich stream of profits. |
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